TCL TECH.(SZ:000100) Shang Hai Zheng Quan Bao·2025-09-25 18:20Core Viewpoint - TCL's globalization strategy is essential for its growth, focusing on high-end products, localization, and empowering local industrial chains for sustainable development [2][10]. Group 1: Globalization Strategy - TCL's globalization strategy includes three main aspects: pursuing high-end product lines, implementing localization, and enabling local industrial chains for mutual benefits and sustainable development [2][10]. - The company has established a relatively complete global industrial and supply chain system, with nearly half of its total revenue coming from overseas products [2][5]. - TCL has expanded its operations to over 160 countries and regions, with a focus on smart terminals, semiconductor displays, and new energy photovoltaics [4]. Group 2: Market Expansion and Challenges - TCL began its international market expansion in 1997, initially relying on ODM exports before realizing the need to establish its brand in foreign markets [3]. - The company made significant strides in Southeast Asia by acquiring a Vietnamese factory and targeting niche markets with tailored products [3]. - After joining the WTO in 2001, TCL accelerated its globalization efforts, transitioning from product exports to establishing manufacturing bases abroad [3]. Group 3: Performance and Achievements - In 2024, TCL's television shipment volume reached 29 million units, making it the second-largest globally, while air conditioning sales reached 2,008,000 units [5]. - The revenue from overseas markets for TCL's industrial segment has exceeded 60% and continues to grow [5]. Group 4: Brand Development and Cultural Connection - TCL has transformed from a "Made in China" brand to a "Global Brand," emphasizing the importance of connecting emotionally with local consumers [9][10]. - The company has engaged in sports sponsorships across various regions, using sports as a means to connect with consumers and enhance brand recognition [10]. Group 5: Future Goals - TCL aims to establish five regional entities in North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa, focusing on building local supply chains and service systems [11].