XIAOMI(HK:01810) Feng Huang Wang·2025-09-25 18:42Core Viewpoint - The collaboration between Xiaomi and Rovio's "Angry Birds" marks a significant return of the classic mobile game to the Chinese market, tapping into nostalgia and cultural relevance for a generation of users who experienced the rise of smartphones [1][3][5]. Group 1: Company and Product Development - Xiaomi's recent product launch featured a nostalgic presentation of "Angry Birds," which resonated with the audience and highlighted the game's cultural significance [1]. - The game, launched in 2009, has achieved over 5 billion downloads by 2022, making it a landmark title in mobile gaming history [3]. - Xiaomi's history with the "Angry Birds" IP dates back to 2011, showcasing a long-standing relationship that has evolved from themed merchandise to integrated software features [5]. Group 2: Market Trends and Consumer Sentiment - The revival of "Angry Birds" aligns with current market trends that favor nostalgic content, appealing to users who have grown into key societal roles since the game's initial popularity [5]. - The collaboration not only serves as a marketing strategy but also reflects a deeper cultural connection, as the game symbolizes a shared experience for many early smartphone adopters in China [3][5].