Cracker Barrel is closing Maple Street Biscuit Company restaurants. See the full list of doomed locations
Cracker BarrelCracker Barrel(US:CBRL) Fastcompany·2025-09-25 19:57

Core Insights - Cracker Barrel Old Country Store is attempting to move past a controversial logo redesign and is focusing on its future plans for 2026 [2][4] - The company has announced the closure of 14 Maple Street Biscuit Company locations, representing approximately 21% of its company-owned stores for that brand [3][8] - Projected revenue for fiscal 2026 is between $3.35 billion and $3.45 billion, with an expected decline in comparable store traffic of 4% to 7% [4] Financial Performance - Cracker Barrel reported its fourth-quarter financial results earlier this month, which included the announcement of store closures [3] - The company plans to open two new locations for its flagship Cracker Barrel brand during the fiscal period [4] Brand Management - CEO Julie Masino addressed the logo controversy during an earnings call, emphasizing the strong emotional connection fans have with the brand [4] - Following backlash, the company reverted to its old branding and halted remodeling plans for some restaurants [4] Store Closures - The 14 closures span six states, with the majority located in Texas [8] - Despite the closures, Maple Street Biscuit Company still operates over 50 locations [13] Stock Performance - Shares of Cracker Barrel have decreased by approximately 5% since the earnings report and around 30% since late August [14]