Exclusive: Swedish Fish maker Mondelez will switch food dyes to natural, not synthetic

Core Insights - Mondelez is transitioning to natural dyes for its products that currently use synthetic colors, indicating a shift towards more natural ingredients in the food industry [1] Company Summary - Mondelez manufactures popular candy brands such as Sour Patch Kids and Swedish Fish, which are known for their vibrant colors [1] - The company's initiative to switch to natural dyes reflects a growing consumer demand for healthier and more natural food options [1]