特斯拉大投广告，督促股东投票支持马斯克万亿薪酬

Core Points - Tesla is urging shareholders to support a historic $1 trillion compensation plan for CEO Elon Musk, which will be voted on at the upcoming shareholder meeting in November [1][2] - The company has launched an extensive advertising campaign across various social media platforms to persuade shareholders to back the compensation proposal, which includes the issuance of more shares [2] - Musk has linked the compensation plan to the future of Tesla, emphasizing that it is not just about money but about maintaining control over the company to ensure safety as they scale production [3] Group 1 - Tesla is known for its opposition to advertising, yet it is currently running ads to support Musk's compensation plan [1][2] - The advertising campaign includes platforms like Google, Instagram, Facebook, and Reddit, aiming to encourage shareholder votes in favor of the plan [2] - The board has stated that supporting the compensation plan will determine Tesla's future [3] Group 2 - Musk has expressed concerns about being ousted by activist shareholders who do not hold Tesla stock, framing the compensation plan as essential for retaining his influence over the company [3] - The company has previously reduced its advertising efforts after Musk's acquisition of Twitter (now X), but has since resumed advertising to support the compensation proposal [1][2]