东阿阿胶三大产品获授“全运会山东代表团指定产品”

Core Insights - The strategic partnership between Dong'e Ejiao and Shandong Sports Bureau marks a new phase in the integration of traditional Chinese medicine and sports, with Dong'e Ejiao's products being recognized as designated products for the Shandong sports delegation at the 15th National Games [1][4] Group 1: Strategic Partnership - Dong'e Ejiao has been awarded the title of "Strategic Partner" and its products "Dong'e Ejiao," "Compound Ejiao Syrup," and "Peach Blossom Princess Ejiao Cake" are recognized as the designated products for the Shandong sports delegation [1][4] - The partnership aims to provide professional sports nutrition support to Shandong athletes and promote the health concept of "scientific nutrition + reasonable exercise" through the marathon league [2][4] Group 2: Corporate Mission and Strategy - Dong'e Ejiao emphasizes its mission of "inheriting essence and maintaining integrity while innovating," actively supporting the "Healthy China" strategy through various sports events [2] - The company plans to leverage its "1238" strategy to contribute to the construction of a strong sports province and the Healthy China initiative [2] Group 3: Media and Cultural Integration - Shandong Broadcasting Station will utilize its platform to showcase the events and promote health concepts, enhancing the influence of urban brands and contributing to the cultural and economic development of Shandong [2] - The collaboration aims to integrate sports with cultural tourism and health sectors, thereby injecting new vitality into the province's development [2]