Workflow
紫燕食品上市三周年 多维创新带动卤味消费新潮流 多元布局开拓品牌发展新空间

Core Insights - The rapid expansion of the marinated food market is driven by rising living standards, changing consumer attitudes, and diverse dining experiences, with Ziyan Food Group emerging as a leading player in this sector [1] Strategic Leadership - Ziyan Food has implemented a dual strategy focusing on youth engagement and globalization, targeting younger consumers through tailored products and marketing strategies in university and corporate settings [2][3] - The company has successfully entered the North American market, establishing a presence in major Chinese supermarkets and opening stores in New York, while maintaining a balance between standardized production and localized operations [3] Quality Foundation - Ziyan Food emphasizes quality control and supply chain optimization, partnering with top suppliers to ensure stable and high-quality raw materials, and implementing strict quality checks at every production stage [4][5] - The company has invested in automated and digital upgrades in production and logistics, enhancing efficiency and product freshness through advanced monitoring technologies [5] Innovation Empowerment - Innovation is central to Ziyan Food's strategy, with a focus on product development and marketing, leading to the launch of new product lines that resonate with consumer preferences [7][8] - The company employs a comprehensive marketing approach, integrating online and offline strategies to enhance brand visibility and consumer engagement, while also supporting distributors through various initiatives [8] Overall Positioning - Ziyan Food is positioned as a forward-thinking leader in the marinated food industry, leveraging strategic planning, digital transformation, and continuous innovation to achieve its goal of becoming a global leader in marinated cuisine [8]