Apple(US:AAPL) Guo Ji Jin Rong Bao·2025-09-25 22:17Core Insights - Xiaomi officially launched its latest smartphone series, the Xiaomi 17, aimed at directly competing with Apple's iPhone 17 series, highlighting a strategic shift in its product lineup [1][3] - The Xiaomi 17 series includes three models, with the Xiaomi 17 featuring a 7000mAh battery and a starting price of 4499 yuan, while the Xiaomi 17 Pro and Pro Max offer advanced features and higher price points [1][3] - CEO Lei Jun emphasized the company's commitment to core technology development and a transition from an "internet company" to a "hardcore technology company" during his annual speech [5][7] Product Launch - The Xiaomi 17 series was launched to directly compete with Apple's iPhone, with a focus on high-end specifications and features [1] - The Xiaomi 17 Pro series includes two models, both equipped with the latest Snapdragon 8 Gen 2 processor, and features a unique "back screen" design for enhanced user interaction [3] - Pricing for the Xiaomi 17 Pro starts at 4999 yuan, while the Pro Max starts at 5999 yuan, reflecting a premium positioning in the market [3] Strategic Direction - Xiaomi is focusing on self-developed chips and electric vehicles, with a commitment to invest at least 50 billion yuan over the next decade in chip development [7][8] - The company has faced challenges in its automotive project but has made significant progress, with the YU7 model achieving over 40,000 deliveries since its launch [8] - Lei Jun's annual speech highlighted the importance of talent acquisition, stating that Xiaomi is actively recruiting to support its rapid growth and innovation [7]