Amazon(US:AMZN) 智通财经网·2025-09-25 22:28Core Points - Amazon has reached a settlement agreement with the Federal Trade Commission (FTC) regarding allegations of deceptive interface design that led consumers to unknowingly subscribe to Prime membership, agreeing to pay $2.5 billion to resolve the case [1] - Following the announcement, Amazon's stock price fell by 0.94%, closing at $218.15 [1] - The FTC's lawsuit, filed in June 2023, accused Amazon of misleading users into subscribing and renewing Prime memberships without their full consent [1] Summary by Sections Settlement Agreement - Amazon will pay $2.5 billion as part of the settlement and must comply with several corrective measures [1] - The company is prohibited from making misleading or false statements regarding Prime membership terms and must clearly disclose all fees and rules associated with the service [1] - Amazon is required to provide a simple and convenient cancellation process for Prime memberships to address the issue of difficult cancellations [1] Strategic Implications - Analyst Robert Kaminski noted that settlements are often strategic choices, suggesting that the FTC may have achieved a better outcome than what a court ruling might have provided [2] - This settlement is not Amazon's only legal challenge with the FTC, as another antitrust lawsuit was filed in September 2023, accusing Amazon of abusing its market dominance [2] - The upcoming antitrust case is expected to be a significant regulatory event for Amazon, with a court date set for February 2027 [2]