以“真保障”构建“全生命周期”安居屏障

Core Viewpoint - The article highlights the launch of Beike's "True Guarantee" service system aimed at addressing common issues faced by homebuyers in Jinan, such as unpaid property fees and misleading listings, thereby enhancing consumer trust and transaction security [1][2][4]. Group 1: Service System Implementation - Beike has introduced a comprehensive service guarantee system called "True Guarantee," which includes commitments like "real listings, false claims compensated 100 times," "no-questions-asked commission refunds if transactions fail," and "advance payment for property fee losses," supported by a 100 million yuan guarantee fund [2][3]. - The system is built on a framework of "1 standard + 2 capabilities + 100 million yuan guarantee fund," ensuring a structured approach to service delivery and risk management [2]. Group 2: Addressing Transaction Issues - The company aims to eliminate the "price gouging" phenomenon in real estate transactions, which has led to consumer distrust in intermediaries [1][2]. - Beike's proactive measures include a full-process standard covering property listing, contract signing, transaction services, and commitment fulfillment, which helps in identifying and mitigating transaction risks [2][3]. Group 3: Post-Transaction Support - Beike extends its "True Guarantee" to post-transaction services, addressing issues like property defects after purchase, ensuring that buyers have support even after the transaction is completed [3][4]. - The company has established a "full-cycle quality screening" mechanism for properties, which includes pre-transaction inspections and post-transaction guarantees for structural issues and unpaid property fees [3]. Group 4: Performance Metrics - Beike has invested over 31.55 million yuan in service commitment guarantees, maintaining a monthly service commitment fulfillment rate of 98.5%, demonstrating its dedication to consumer satisfaction and trust [3].