Zhong Guo Qi Che Bao Wang·2025-09-25 10:47Core Viewpoint - The automotive industry in China is undergoing a significant transformation as leading companies like SAIC, Chery, and Geely are merging their marketing resources to enhance efficiency and collaboration, marking a shift from individualistic strategies to a more integrated approach [2][4][10]. Group 1: Mergers and Restructuring - Geely has announced the privatization of Zeekr, with 95.14% of independent shareholders approving the move, which is expected to be completed by the end of the year [3][10]. - Chery has established a domestic business group that consolidates four major divisions, aiming for better resource allocation and management [3][10]. - SAIC is preparing to create a "large passenger car marketing company" to integrate the marketing resources of its brands, including Roewe and Feifan [2][3]. Group 2: Market Dynamics and Challenges - The automotive market in China is facing intense price competition, with over 200 models experiencing price cuts in 2024, leading to a decline in profit margins [6][7]. - The industry's revenue grew by only 2% from January to October 2024, while profits fell by 3.2%, resulting in a profit margin of just 4.5% [6][7]. - Companies are recognizing the need to optimize resource allocation and improve operational efficiency to combat internal competition and resource wastage [7][10]. Group 3: Strategic Focus and Future Outlook - The restructuring efforts are aimed at enhancing long-term competitiveness by focusing on user needs and efficient resource integration [10][12]. - The shift towards a user-centric approach and data-driven marketing strategies is seen as essential for transitioning from merely selling cars to managing customer relationships [12]. - Industry experts anticipate a return to the essence of vehicle manufacturing, emphasizing the importance of understanding user demands and building resilient systems [8][10].