Workflow
木途美三家对打,民宿预订平台国庆档表现将会如何?
3 6 Ke·2025-09-26 01:00

Core Insights - The upcoming National Day holiday has sparked intense competition among major homestay booking platforms, including Muniu, Tujia, and Meituan, each employing unique strategies to capture market share during this peak travel season [1][2] Group 1: Market Dynamics - The National Day holiday coincides with the Mid-Autumn Festival, creating an extended 8-day holiday period that enhances the market potential compared to previous years [2] - Muniu has reported an 18.7% year-on-year increase in student homestay bookings, while Meituan's travel data indicates a 73% year-on-year growth in cultural tourism bookings as of September 22 [1] Group 2: Competitive Strategies - Muniu focuses on visually appealing, trendy homestays, Tujia emphasizes multi-room rentals for groups, and Meituan targets cost-effective options, showcasing a differentiated competitive landscape driven by varying consumer demands [1][4] - Muniu's promotional activities include a "Double Festival Celebration" campaign with discounts ranging from 5 to 35 yuan, primarily featuring trendy homestays priced between 100 to 300 yuan [4] Group 3: Performance Metrics - Muniu's county-level orders grew by 42% year-on-year during the summer, while Tujia's long-term rental orders increased by 22%, and Meituan's orders for Kunming's unique homestays also rose by 22% [6] - Muniu's growth rate appears to be the highest among the three platforms, making it a focal point for the upcoming holiday [6] Group 4: Future Outlook - The competition among these platforms is expected to continue beyond the National Day holiday, with each company maintaining its momentum and energy in the market [8]