Meta Denies Report It's Considering Google AI Models for Ad Business

Core Viewpoint - Meta has denied reports suggesting it is considering using Google's AI models for its advertising business, stating that it is only using them for benchmarking purposes [2][3]. Group 1: Meta's AI Strategy - Meta has a history of developing its own proprietary ad targeting and recommendation systems, and it regularly evaluates third-party tools for benchmarking [3]. - The consideration of using Google's AI models may indicate that Meta has encountered challenges with its own AI systems and is seeking interim solutions while refining its Llama AI models [4]. - CEO Mark Zuckerberg highlighted that AI has already improved advertising efficiency, with ad conversions increasing by 5% on Instagram and 3% on Facebook in the last quarter [5]. Group 2: Future Plans and Recruitment - Meta aims to create and target advertisements using AI by the end of 2026, which is a crucial part of Zuckerberg's vision for the company's future [5]. - The company has undertaken a significant recruitment drive to attract AI professionals, offering substantial compensation packages in some cases [6].