Core Viewpoint - The all-new Mercedes-Benz pure electric CLA has officially started pre-sales, offering two versions with pre-sale prices of RMB 259,000 and RMB 299,000, along with various promotional gifts for early customers [1][4]. Group 1: Product Features - The new pure electric CLA is positioned as a safety benchmark, adhering to Mercedes-Benz standards, and features an AI-enabled smart cockpit, developed in collaboration with leading tech companies [3][5]. - It boasts a unique electric two-speed transmission and an energy consumption rate of only 10.9 kWh per 100 km, setting a standard for efficiency in the industry [3][10]. - The vehicle is equipped with advanced safety features, including 11 standard airbags and has undergone extensive safety testing, achieving a five-star rating in fire safety assessments for electric vehicles in China [5]. Group 2: Customer Offers - Mercedes-Benz is providing a range of limited-time pre-sale gifts for luxury electric customers, with a total value exceeding RMB 13,000 for those who place orders before 18:00 on the launch day [4]. - Additional benefits include a navigation assistance package for urban and highway driving, enhancing the smart driving experience for customers [4]. Group 3: Technological Advancements - The CLA features the latest generation of in-car systems, including a virtual assistant capable of understanding different emotions, enhancing user interaction [9]. - It is built on the new MB.OS architecture, allowing for tailored smart technology specifically for Chinese customers [7]. Group 4: Market Positioning - The all-new pure electric CLA is designed to meet the needs of various customer segments, including families, first-time electric vehicle users, and urban elites seeking luxury electric options [16]. - The vehicle will be available through nearly 170 dedicated dealerships across the country, ensuring a personalized service experience for customers [14].
全新梅赛德斯-奔驰纯电CLA开启预售