贾云峰：小县城撬动大消费，以“情绪消费”重塑县域经济新范式

Core Insights - The article emphasizes the transition of China's economic model from an "investment-export" driven approach to a focus on domestic consumption, driven by the vast potential of its 1.4 billion population [1][4][6]. Group 1: Economic Transition - The shift in China's economic development goals is moving from GDP accumulation to enhancing quality of life, happiness, and security [4]. - The "new consumption" model encompasses various forms of consumption, including physical, service, digital, and emotional consumption, becoming a cornerstone for stable economic growth [3][4]. Group 2: Technological and Policy Drivers - The integration of new infrastructure such as mobile internet and logistics networks is bridging the consumption gap between urban and rural areas, promoting "consumption equality" [5]. - The government aims to establish a dual circulation economic model, enhancing domestic consumption as a key driver while facilitating urban-rural connectivity [7]. Group 3: Emerging Consumer Demographics - New consumer groups in rural areas, including "small-town youth," "silver-haired population," and "new farmers," are reshaping the consumption landscape [8]. Group 4: Emotional Capital in Consumption - Emotional capital, defined as identifiable and measurable cultural and social values, is crucial for enhancing county-level consumption [9]. - Emotional consumption can transform counties from value output points to value retention and creation hubs, fostering local economic growth [10]. Group 5: Consumption Types and Trends - Green and health-oriented consumption reflects a shift towards high-quality living, driven by consumer demand for safety and sustainability [13]. - Cultural and tourism experiences are becoming significant economic drivers, transforming local heritage into economic value through immersive experiences [14]. - The aging population is creating a demand for health and wellness services, establishing a new industry focused on elder care and social connection [15]. - Digital services are emerging as a new market, enhancing local living standards and providing access to urban resources [16]. Group 6: Strategic Framework for Development - A shift in development philosophy is necessary, prioritizing emotional consumption and creating a clear "emotional consumption map" for counties [18]. - Upgrading supply chains to foster emotional consumption market entities and creating distinctive emotional experiences are essential for enhancing local economic appeal [20]. - Improving infrastructure and regulatory environments will support the growth of emotional consumption, ensuring a safe and attractive market for residents and visitors [21]. - Innovative governance models are needed to foster a collaborative ecosystem for emotional consumption, encouraging community involvement and market innovation [22].