Core Viewpoint - Smoore International (06969) experienced a significant intraday increase of over 5%, closing at HKD 18.07 with a trading volume of HKD 144 million, driven by the launch of the Glo Hilo product in Poland and anticipated market expansions [1] Group 1: Product Launch and Market Expansion - On September 18, the Glo Hilo product was officially launched on the Glo website in Poland, featuring improved separate and integrated devices with seven color options and an initial offering of 13 different flavored tobacco products (8 tea-based and 5 tobacco flavors) [1] - The marketing strategy includes a promotional campaign by British American Tobacco, offering four packs of tobacco with the purchase of heating devices, indicating a strong push for the Glo Hilo product [1] - The next anticipated market for Glo Hilo is Italy, projected to be the third-largest global market for heated non-combustible (HNB) products by 2024, with expectations for orderly expansion into other incremental markets [1] Group 2: Market Expectations and Valuation - According to CICC, as the product matures, HNB new products are generally expanding globally by reusing trial sales experiences, which is expected to adjust market expectations regarding market entry pace and user growth rates [1] - The improvement in market share, revenue growth, and profit realization are expected to anchor reasonable valuations for leading international tobacco brands, which are leveraging innovative new products to enhance their market share [1]
思摩尔国际盘中涨超5% Glo Hilo新品正式上线波兰市场