“全球治沙样本”迎来车企力量：长安福特解锁企业社会责任的“绿色密码”

Group 1 - The article highlights a unique initiative by Ford, where a team of Ford Explorer owners participates in an ecological expedition in the Taklamakan Desert, contributing to a global desertification prevention project [1][5][19] - The Taklamakan Desert's edge-locking project, which has been ongoing for 46 years, has planted 300,000 trees to create a 3,046-kilometer "green wall," marking a significant milestone in China's fight against desertification [2][20] - Ford's initiative aligns with its brand philosophy of "long-termism," as it continues to invest in public welfare despite a general trend of reduced corporate social responsibility in the industry [5][14] Group 2 - The "Ford Explorer Action" program has attracted over 68,000 participants since its launch in 2021, engaging in various public welfare activities, including habitat protection and psychological care for children [12][14] - The article emphasizes the role of social forces, including car manufacturers and owners, in contributing to ecological restoration efforts, showcasing a new paradigm for corporate involvement in national ecological projects [5][20] - The initiative not only provides material support but also fosters a sense of responsibility and pride among participants, transforming them from mere users to active guardians of nature [9][19]