雷军发布年度演讲

Core Insights - Lei Jun expressed anxiety during Xiaomi's tenth anniversary, feeling overwhelmed by competition from giants like Apple, Samsung, and Huawei, and acknowledged the fatigue within the team [1][3] - Lei Jun highlighted the internal struggles faced by Xiaomi due to online criticism and biases, which led to a period of introspection and decision-making to confront challenges head-on [3] - The introduction of new top talents to the executive team has significantly contributed to Xiaomi's development over the past few years [3] Group 1: Chip Development - Xiaomi's chip development began in 2014 with Pinecone Electronics, but after the release of the "Surge S1," the decision was made to halt SoC chip development due to challenges faced [5] - Lei Jun emphasized that self-developed SoC chips must target the high-end market to have a chance of success, and collaboration with the mobile team is essential [5] - In 2021, Xiaomi resumed chip development despite significant financial pressure, with over 10 billion yuan invested, and plans to launch the first chip, "Xuanjie O1," in May 2024 [5] Group 2: Automotive Ventures - Xiaomi initiated the SU7 Ultra project in December 2021, aiming to compete with luxury brands like Porsche and Tesla in the electric vehicle market [5] - After a challenging start, the SU7 project made significant progress by May 2022, leading to the decision to restart the Ultra project [7] - Lei Jun compared Xiaomi's YU7 model with Tesla's Model Y, acknowledging the latter's quality while promoting the YU7 as a competitive alternative [7]