2025年蛋糕、酥皮糕点和甜食创新年度分析报告

Core Insights - The report highlights the key trends in the global cake, pastry, and sweet food innovation, emphasizing health, convenience, and diverse consumption scenarios as the main drivers for product innovation [1][6] Global Trends - The report indicates that consumer demands vary significantly across different regions, with a notable emphasis on health consciousness, particularly in the Asia-Pacific region, where 61% of Chinese consumers are willing to pay a premium for preservative-free products [1][18] - The report also notes that the percentage of new products claiming to be preservative-free or additive-free in the Asian market remains in single digits, indicating a supply-demand gap that presents opportunities for brands [1][21] Asia-Pacific Region - There is a strong consumer interest in frozen baked goods, with 59% of Chinese consumers expressing interest in this category due to its convenience and safety features [2][28] - Cross-category collaborations are becoming a significant strategy for brands in China, as seen with the partnership between a century-old fermented bean curd brand and a convenience store chain, which has generated consumer excitement [2][3] Europe, Middle East, and Africa - The baking market in this region is driven by seasonal limited editions and expanded consumption scenarios, with private labels leading the way in seasonal product offerings [3][14] - Consumers are increasingly looking for baked goods that can serve as breakfast options, with 41% of British consumers expressing a desire for more cake and cake bar products in their morning meals [3][14] Americas - In the U.S., 40% of consumers prioritize convenience when purchasing sweet baked goods, while 52% of Canadian snack consumers also consider convenience a key factor [4][15] - Chocolate remains the most popular flavor in North America for five consecutive years, with emerging trends indicating a shift towards spice flavors replacing berry flavors in the top five [4][15] Other Regions - In the Middle East and Africa, the presence of social media icons on packaging is increasing, influencing first-time purchase decisions among consumers [5][5] - Australian and New Zealand consumers show a strong willingness to explore new flavors, with 40% of Australians frequently trying new foods [5][5] Future Market Outlook - The report identifies three core opportunities for the baking industry: balancing traditional and novel experiences, balancing natural ingredients with technological benefits, and balancing cost-effectiveness with premium experiences [6][6] - The industry is at a critical stage of innovation driven by consumer demand, with brands that can accurately capture regional differences and balance diverse needs likely to gain a competitive edge [6][6]