Core Insights - Xiaomi has launched a unique customization service for its YU7 model, targeting consumers with high aesthetic standards who seek distinctiveness [2][4] - The initial offering includes nine colors, with five new striking colors introduced in the customization service, utilizing advanced techniques and premium paints [2] - The new colors available for customization are Amethyst, Racing Red, Twilight Rose, Matte Gold Pink, and Bud Green [2] - The service also allows for personalized interior options, including custom interiors, door panels, seats, and welcome lights [2] - Xiaomi plans to collaborate with top global paint suppliers to design 100 color options over the next three years [2][4] Service Details - The deposit for the customization service is set at 80,000 yuan, with a limit of 40 customized units per month during the trial operation phase [4] - Customization is available for the YU7 Max and SU7 Ultra models, and must include custom configurations with a minimum additional cost of 100,000 yuan (excluding promotional benefits) [4] - The customization options must include at least one custom feature, ensuring a tailored experience for consumers [4]
小米汽车推出独特定制服务:试运营一年,每月最多定制40台