“数字信用标签”来了

Core Viewpoint - The National Market Supervision Administration has issued guidelines to accelerate the digitalization of quality certification, leveraging AI and big data to enhance the credibility of agricultural products, smart products, and digital services [1][2]. Group 1: Goals and Timeline - The guidelines set specific goals in two phases: by 2030, to improve the top-level institutional design for quality certification digitalization and establish digital evaluation rules; by 2035, to fully develop a clear and innovative quality certification digital technology system [2]. Group 2: Focus Industries - The digital certification will initially focus on industries such as industrial internet, smart manufacturing, green low-carbon initiatives, and industrial software, promoting the transition from traditional to smart and green manufacturing [3]. - In agriculture, the guidelines encourage integrating quality certification into smart farms and fisheries, enhancing intelligent perception, precise control, and full-chain traceability management [3]. - The service sector will also be targeted, with a focus on creating a systematic service certification support system for education, healthcare, elderly care, smart cities, digital communities, and fintech [3]. Group 3: Consumer Experience - The ultimate goal of digital quality certification is to make trust transmission more efficient and consumer choices simpler, allowing consumers to scan a QR code to access comprehensive information about a product's supply chain [4]. - This system aims to eliminate concerns about product origins and quality, providing transparency through a single code that reveals all relevant information [4].