Core Viewpoint - The article emphasizes BMW's commitment to quality management and customer service excellence in response to the national initiative for quality improvement in China, showcasing its dedication to high-quality development in the automotive industry [1][5]. Group 1: Event Overview - The 2025 BMW China After-Sales Service Competition attracted hundreds of dealers and nearly 10,000 service employees, marking a significant engagement in quality service initiatives [3]. - The competition featured real-case scenarios to ensure that the outcomes directly empower frontline work, enhancing the overall service quality [3]. Group 2: Talent Development - BMW has successfully trained and selected nearly 4,000 service consultants with new energy certifications and around 3,000 technicians with high-voltage certifications, strengthening its capabilities in new energy vehicle maintenance [3][5]. - The integration of the B.E.S.T. (BMW Education of Sales & Service Talent) program signifies a deepened talent strategy, rooted in the German dual education system, to cultivate skilled professionals across key operational areas [5]. Group 3: Customer Care Innovations - BMW has introduced proactive customer care services that enhance service experiences by addressing potential issues early, ensuring customers have worry-free maintenance and repair experiences [6]. - The company has implemented seamless digital upgrades to create a cohesive customer experience, allowing for online service appointments, vehicle pick-up and drop-off, and real-time updates on maintenance progress [8]. Group 4: Dealer Empowerment - BMW supports its dealers through various initiatives that enhance operational resilience and focus on improving customer service quality, aiming for five-star customer feedback on every service interaction [9]. - The company is strategically planning its dealer network based on regional market potential and customer density, fostering long-term partnerships for sustainable business growth and enhanced customer service experiences [11].
宝马与经销商互信共赢 共同迈向“新世代”