TikTok在美国终于安全了？

Core Points - The new TikTok plan in the U.S. involves the establishment of a joint venture to manage data security and content review, with ByteDance holding no more than 20% [1][2] - The joint venture is valued at $14 billion and will include "four to five world-class investors," with Oracle playing a significant role [3][4] - The algorithm will be controlled by American entities, ensuring fair treatment of various philosophies and policies [5] Commercialization Progress - TikTok's U.S. market performance has been underwhelming, with the 2024 target for TikTok Shop set at $15.5 billion, but only expected to achieve $8.5 billion [12] - The global GMV target for TikTok Shop in 2025 has been revised down from $95 billion to $87 billion due to poor U.S. market performance [13] - The U.S. market's struggles are attributed to difficulties in data access under the U.S. data security framework, impacting decision-making efficiency [7][8] Organizational Structure - There is a noted conflict between Chinese management styles and U.S. employee expectations, leading to employee turnover [14][15] - A significant restructuring occurred in early 2025, with a shift in leadership to predominantly Chinese personnel due to poor performance in the U.S. market [15] - Internal stakeholders express a sense of resignation regarding the ongoing changes, indicating a focus on operational continuity regardless of ownership [16]