娃哈哈将换标“娃小宗” 宗馥莉定下300亿销售目标

Core Viewpoint - The Wahaha Group will replace its brand "Wahaha" with a new brand "Woxiao Zong" starting from the 2026 sales year due to ongoing legal risks and compliance issues related to the brand's usage [2][3][6]. Group 1 - The decision to change the brand is a response to unresolved historical issues that have left the company exposed to legal risks [3][6]. - The company aims to maintain compliance with brand usage regulations, requiring unanimous consent from all shareholders for the use of the "Wahaha" trademark [3][6]. - The new brand "Woxiao Zong" is part of a broader strategy, with the company also applying for additional trademarks such as "Zongxia Ha" and "Woxiao Ha" [6]. Group 2 - The sales target set for the new brand "Woxiao Zong" is 30 billion RMB, which represents nearly 80% of the current annual sales volume of the "Wahaha" brand [7]. - The Wahaha Group, founded in 1987, is one of the largest food and beverage companies in China, with significant ownership held by the Hangzhou Shangcheng District Cultural and Tourism Investment Holding Group [7]. - The majority of employees from the Wahaha Group have been transferred to Hongsheng Beverage, which is controlled by Zong Fuli, the daughter of the late founder Zong Qinghou [6][7].