Core Insights - The company emphasizes the importance of strong partnerships with agents, focusing on collaboration and mutual trust to enhance market competitiveness in a challenging economic environment [1] - The transformation of the agent system towards a "younger" demographic is a strategic move to create an agile and loyal channel force [1] Group 1: Agent Structure - The agent team consists of diverse talent, including "second-generation" agents with deep market roots, "entrepreneurial" agents who are innovative and proactive, and a "new generation" that is willing to adapt and evolve [3] - This diverse group shares common traits such as a willingness to explore new markets, innovative marketing strategies, and a practical approach to service delivery [3] Group 2: Cultural Resonance - The rapid development of the agent group is supported by the company's commitment to mutual growth, providing policy support and hands-on assistance from senior management during market entry [5] - The company enforces a strict regional protection policy, ensuring that agents have exclusive rights to operate in their areas, which fosters a sense of partnership and trust [5] - Regular training and responsiveness to agent feedback in product development and service enhancements contribute to a culture of shared success [5] Group 3: Mutual Empowerment - The partnership between the company and its agents is characterized by a dual empowerment model, where both parties contribute to each other's success, enhancing brand value and customer relationships [7] - The company's support for agents not only strengthens their market presence but also injects vitality and insights into the company's growth [7] - This reciprocal relationship has become a core competitive advantage for the company, positioning it for future success alongside its dynamic agent network [7]
主动求变,聚势而强,公元管道与年轻代理商的双向奔赴
Sou Hu Cai Jing·2025-09-26 04:59