山东沾化：一颗小冬枣撬动60亿大产业

Core Viewpoint - The winter jujube industry in Zhanhua District, Shandong Province, is undergoing significant transformation and upgrading, contributing to local economic growth and farmer income through innovative practices and technology integration [1][10]. Industry Overview - The winter jujube production in Zhanhua District reached 6.6 billion pounds in 2024, with an industry output value exceeding 6 billion yuan, leading to an average income increase of 2,000 yuan per farmer [1][10]. - The area dedicated to winter jujube cultivation has expanded to 300,000 acres, involving over 126,100 farming households [3][10]. Technological Advancements - The introduction of smart greenhouse technology has improved winter jujube cultivation, allowing for better environmental control and reduced reliance on traditional farming methods [5][6]. - The establishment of the Zhanhua Winter Jujube Industry Technology Research Institute has facilitated ongoing improvements in cultivation techniques and the introduction of innovative growing methods [5][6]. Product Diversification - The winter jujube has evolved from a fresh fruit to a variety of processed products, including jujube wine, cakes, teas, and functional foods, with over 30 related enterprises established in the region [7][8]. - E-commerce has become a significant sales channel, with over 30,000 online vendors contributing to more than 50% of total sales, amounting to 343 million pounds last year [7][8]. Cultural and Tourism Integration - The integration of cultural and tourism initiatives has created new growth points, with various events and activities centered around winter jujube, attracting numerous visitors and enhancing local cultural heritage [8][9]. - The Zhanhua Winter Jujube Ecological Tourism Area has been recognized as a national agricultural tourism demonstration site, further promoting the region's unique agricultural products [8][9]. Future Outlook - The local government is committed to further developing the winter jujube industry as a pillar for economic growth, with expectations of reaching an industry output value of nearly 8 billion yuan this year [10].