SPD BANK(SH:600000) Huan Qiu Wang·2025-09-26 06:01Core Viewpoint - The Shanghai Pudong Development Bank (SPDB) Zhengzhou Branch is actively responding to national policies aimed at expanding domestic demand and promoting consumption through a "digital intelligence" strategy, enhancing its card products and service experiences to invigorate the regional consumption market [1][2]. Group 1: Debit Card Initiatives - SPDB Zhengzhou Branch has launched several special activities for debit card customers, integrating debit cards with platforms like Alipay and WeChat to cover various daily consumption scenarios [1]. - The bank has customized a differentiated benefits system based on customer consumption behavior analysis, introducing the "SPDB Benefit Life" discount program to cater to shopping, dining, and travel needs [1]. - To support cross-border consumption, the bank has introduced overseas consumption discount coupons, enhancing customers' overseas shopping experience [1]. Group 2: Credit Card Services - The bank has introduced the "Dynamic Card Gifts" campaign for new credit card customers, significantly increasing customer engagement and satisfaction [2]. - High-value activities such as "Quick Payment Binding Card for 1 Yuan to Buy 72 Yuan" have been implemented to encourage customers to link their credit cards with commonly used payment tools, enhancing payment convenience and user loyalty [2]. Group 3: Ecosystem Development - SPDB Zhengzhou Branch is continuously improving its rights ecosystem by enriching its credit card product line, focusing on high-frequency consumption scenarios like dining, shopping, travel, and entertainment [2]. - The bank has launched numerous popular products supporting interest-free installments through its "Pudong Great Joy" app and various mall platforms, effectively lowering consumption barriers and stimulating customer purchasing intent [2]. - Collaborations with popular beverage brands and initiatives like "Big Brand Tea Daily Discounts" and "Saturday 1 Yuan Purchase" have been introduced to reach younger consumers, along with partnerships with China UnionPay for broad discount coverage [2]. Group 4: Future Outlook - Looking ahead, SPDB Zhengzhou Branch aims to uphold its service philosophy of "Finance for the People," further optimizing product and service offerings while exploring innovative integrations of debit and credit card businesses [2]. - The bank plans to expand more livelihood consumption scenarios and deepen its efforts in promoting consumption, contributing to the sustained recovery and growth of the local economy [2].