人民财评：推动数字消费再上新台阶

Core Insights - Digital consumption is becoming a significant driver of economic growth and is essential for consumption upgrades and industrial innovation [1][2] - The Ministry of Commerce and eight other departments have issued guidelines to promote the development of digital consumption, injecting new momentum into its growth [1] Group 1: Digital Consumption Growth - In the first eight months of this year, the national online retail sales increased by 9.6%, with physical goods online retail sales growing by 6.4% [1] - Sales of home appliances and digital products have seen rapid growth, particularly in smart wearables, computers, and mobile phones, which experienced double-digit growth [1] - The guidelines encourage companies to accelerate research and innovation in artificial intelligence terminal products to meet consumer demand for high-quality living [1] Group 2: Innovative Consumption Scenarios - The development of digital technology has expanded consumption scenarios beyond traditional offline models, promoting immersive and experiential consumption environments [2] - The guidelines advocate for the use of technologies like artificial intelligence and virtual reality in cultural and tourism venues to enhance consumer experiences [2] - A collaborative approach between supply and demand is emphasized, with companies launching new products and services while the government improves logistics and payment systems to create a better consumer environment [2] Group 3: Policy Support and Future Directions - The "Special Action Plan to Boost Consumption" issued in March highlights the need to implement digital consumption enhancement actions and promote the development and application of new technologies and products [2] - The aim is to elevate digital consumption to a new level, ensuring that its benefits reach a broader population [2]