服贸会客厅｜孙亚宏：中国是瑞妍在亚洲布局的核心

Core Viewpoint - Swiss brand Cellcosmet views China as the most important market in Asia, highlighting its unique ability to integrate online and offline consumption effectively [4][6]. Company Insights - Cellcosmet specializes in developing skincare products with live cells and no chemical additives, being the first brand to design products based on different hormonal needs for men and women [4]. - The brand has participated in the China International Consumer Products Expo for five consecutive years since 2021 and has established a presence in various duty-free stores in Hainan, expanding its retail business into the taxed market [4][6]. - In 2024, Cellcosmet plans to open 125 retail points in China and aims to further increase its market share [4]. Market Trends - The high-end skincare market in China is expected to continue its diversification trend, with a growing focus on efficacy-driven skincare products [4][6]. - Consumers are increasingly prioritizing the actual clinical effects of products over branding and packaging, indicating a maturation of the market [6]. - The shift towards "professional efficacy consumption" reflects an enhancement in consumer awareness and a more competitive market focused on product effectiveness [6]. Technology and Innovation - Cellcosmet's proprietary technology, CellControl™, ensures that live cells remain viable until the product is fully used, achieving a live cell content of up to 30%, the highest in the industry [5]. - This technology is positioned as unmatched within the industry, promising genuine revitalization effects for the skin [5].