从用户到产业：“十四五”广电视听行业规模跃升，微短剧与海外营收成新引擎

Core Insights - The "14th Five-Year Plan" period has seen significant advancements in China's broadcasting and network audio-visual industry, characterized by deep integration and collaborative development [3][5]. Industry Overview - During the "14th Five-Year Plan," the total number of users for various television platforms, including cable TV, IPTV, internet TV, and live satellite TV, has exceeded 1 billion, while the number of online audio-visual users reached 1.09 billion [3]. - The production scale has been substantial, with over 1,500 TV dramas (including web series), more than 3,500 animated films, and over 350,000 hours of documentaries produced since the beginning of the plan [3]. - The total revenue of the national broadcasting and audio-visual service industry is projected to reach 1.49 trillion yuan in 2024, marking a 61.96% increase compared to the end of the "13th Five-Year Plan" [3]. Micro-Short Drama Development - The user base for micro-short dramas has reached 696 million, with the market expected to surpass 50 billion yuan this year, building on last year's 50 billion yuan [6]. - Micro-short dramas are experiencing a trend of richer themes and higher production quality, with 14 provinces implementing supportive policies to promote their development [8]. - Regulatory measures are being established to standardize the development of micro-short dramas, including the formulation of management guidelines and ongoing oversight to address issues like sensationalist content [10]. International Expansion - The overseas revenue for broadcasting and audio-visual programs has exceeded 63 billion USD, with a growth of over 40% in export scale during the "14th Five-Year Plan" [11][13]. - Chinese audio-visual platforms have reached over 200 countries and regions globally, with significant international collaboration agreements signed with 91 countries and 4 international organizations [13].