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上海:打响“上海制造”化妆品领域品牌 进一步促进化妆品产业高质量发展
2 1 Shi Ji Jing Ji Bao Dao·2025-09-26 07:01

Core Viewpoint - Shanghai has released measures to promote high-quality development in the cosmetics industry, focusing on raw material innovation and application [1] Group 1: Support for Raw Material Innovation - The measures emphasize support for innovative raw materials, including functional ingredients, new emulsifiers, and fragrances [1] - Financial support will be provided to registrants and filers of new raw materials in Shanghai, with a maximum of 2 million yuan for registered new materials and 500,000 yuan for filed new materials [1] - The total annual support for a single enterprise will not exceed 2 million yuan [1] Group 2: Brand Development and E-commerce Integration - Companies are encouraged to develop high-end independent brands and establish supply response mechanisms compatible with new consumption platforms like live streaming and e-commerce [1] - The integration of industrial internet and consumer internet in the cosmetics sector is promoted [1] - Support for internet marketing activities in industrial enterprises is encouraged, with a maximum project support amount of 30 million yuan [1]