BYD(SZ:002594) Zhong Guo Jing Ji Wang·2025-09-26 07:00Core Viewpoint - BYD's second-generation Qin PLUS has launched three new models, enhancing its position in the compact sedan market, with prices starting at 69,800 yuan, aimed at providing high-quality vehicles at lower entry points [1][8]. Group 1: Product Launch and Market Position - The second-generation Qin PLUS has sold over 1.5 million units, making it the best-selling compact sedan in China for 2023 and 2024, breaking the dominance of joint venture brands [1][3]. - The new models include the Qin PLUS DM-i 128KM and two electric versions, EV420 and EV510, catering to the growing demand for affordable electric sedans among younger consumers [1][6]. - The introduction of the long-range versions and continuous OTA upgrades is a strategic move to solidify market position and honor the loyalty of 2.4 million users [3][8]. Group 2: Technical Specifications and Features - The Qin PLUS DM-i's NEDC fuel consumption has been optimized to 2.69L per 100km, enhancing its competitive edge in the hybrid market [4]. - The electric versions feature a "blade battery" and an eight-in-one electric drive system, significantly improving winter range capabilities [6]. - New features include advanced driving assistance and smart cockpit functionalities, enhancing user experience through approximately 20 OTA upgrades since launch [7][8]. Group 3: Consumer Benefits and Pricing Strategy - The launch includes a promotional price for the National Day celebration, making high-quality sedans more accessible with a starting price of 69,800 yuan [1][8]. - The new models offer practical features such as NFC keys, vehicle-mounted ETC, and smart voice control, ensuring that even entry-level models are well-equipped [6][8]. - The Qin PLUS aims to reshape the value benchmark for compact sedans, focusing on family users and providing the best choices in the A-segment market [8].