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大摩:小米集团-W新手机及电动车客制化服务或成正面催化剂 目标价62港元
Zhi Tong Cai Jing·2025-09-26 07:44

Group 1 - Morgan Stanley reports that Xiaomi Group-W (01810) launched its flagship smartphone series, the Xiaomi 17, which includes three models: 17, 17 Pro, and 17 Pro Max [1] - The Pro and Pro Max models feature a new rear display, representing an innovative design that, combined with high product quality and attractive pricing, is expected to lead to better-than-expected sales performance [1] - Morgan Stanley maintains an "Overweight" rating on Xiaomi Group with a target price of HKD 62, positioning the stock as a top pick in the industry [1] Group 2 - Xiaomi has initiated a "customization service" in its electric vehicle business, offering five new custom colors, two new interior designs, and additional features such as custom logos and seat belts [1] - Although the initial production is limited to only 40 vehicles per month, this customization service is anticipated to become a key competitive advantage for Xiaomi's electric vehicles [1] - As the utilization rate of the new electric vehicle factory increases, the customization service is likely to expand to most models, helping Xiaomi maintain a steady flow of new orders [1]