Core Insights - The 2025 BMW China After-Sales Service Competition concluded successfully, showcasing BMW's commitment to high-quality development and customer service in the new era [1] - The event aligns with the national theme of "Quality Month," emphasizing comprehensive quality management and excellence across industries [1] Group 1: Talent Development - The competition attracted hundreds of dealers and nearly 10,000 after-sales service employees, with a focus on real-case scenarios to enhance frontline capabilities [3] - BMW has trained and selected nearly 4,000 service consultants with new energy certifications and around 3,000 technicians with high-voltage certifications, strengthening its capabilities in new energy vehicle maintenance [3] - The integration of the B.E.S.T. (BMW Education of Sales & Service Talent) program marks a deepening of BMW's talent strategy, rooted in the German dual education system [3] Group 2: Customer Experience Enhancement - The "2025 Excellent Customer Experience Ambassador" selection was conducted alongside the competition, recognizing exemplary dealership employees who provide proactive customer care [4] - BMW has introduced comprehensive "proactive" care services, enhancing service experiences through early intervention and multi-channel reminders to ensure customer peace of mind [5] - Continuous digital upgrades have created a seamless customer experience from online to offline, allowing for efficient service management through mobile tools [5] Group 3: Dealer Collaboration - BMW empowers dealers through multi-dimensional support covering sales, after-sales, and personnel training, enhancing operational resilience and service quality [6] - The company implements scientific and precise network planning based on regional market potential and customer density, fostering sustainable dealer business development [6] - BMW aims to continue collaborating with dealer partners to elevate luxury automotive service experiences into the new era [6]
豪华没有“平替” 高水平竞技提振信心 宝马与经销商互信共赢 共同迈向“新世代”