TikTok’s $14 billion price tag in Trump deal stuns investors

Core Viewpoint - The proposed $14 billion valuation for TikTok's US business is significantly lower than previous estimates and suggests a valuation more akin to traditional industries rather than a leading social media platform [1][3]. Valuation Insights - The valuation of $14 billion is well below earlier projections of around $40 billion, indicating a potential undervaluation of TikTok's true worth [1][2]. - Ashwin Binwani, a financial expert, claims the proposed figure represents only a third of TikTok's actual value, highlighting a dramatic misalignment with financial metrics and peer comparisons [3]. - TikTok's US operation, with 170 million active users, generates over $10 billion in annual revenue, suggesting a price-to-sales ratio of approximately 1.4 times, comparable to low-growth companies like Exxon Mobil and General Mills [4][5]. Market Context - In contrast, competitors like Meta Platforms (Instagram) and Alphabet (YouTube) trade at price-to-sales ratios of around 10 and 8 times, respectively, indicating that TikTok's proposed valuation is significantly lower than industry standards [5]. - The deal requires completion within 120 days, with ByteDance's stake in the new joint venture needing to drop below 20% to address US national security concerns [6]. Operational Concerns - Uncertainties remain regarding the management and operation of TikTok post-sale, as none of the potential buyers are established internet or consumer-facing companies [7].