2025年中国消费型育儿产品行业市场深度分析及投资战略咨询报告

Group 1 - The core viewpoint of the article highlights the significant growth of the consumption-oriented parenting products market in China, driven by the "three-child policy" and consumption upgrades, with the market size expected to reach 87.2 billion yuan in 2024 [1][12] - Consumption-oriented parenting products are characterized by their consumable nature, high-frequency usage, and the need for regular replenishment or updates, distinguishing them from durable parenting products [5][6] - The industry chain of consumption-oriented parenting products includes upstream raw material supply, midstream production and brand operation, and downstream sales and distribution, with each segment closely interconnected [8][9] Group 2 - The competitive landscape of the consumption-oriented parenting products industry is intense, with international brands like Huggies and Pampers historically holding significant market shares, but local brands such as Babycare are rapidly gaining ground due to their cost-effectiveness and understanding of the local market [2] - The market structure for consumption-oriented parenting products in 2024 shows that baby care products dominate with a 76.6% share, followed by bedding products at 12.2% and feeding products at 11.2% [14][15] - The report utilizes various analytical models such as SCP, SWOT, PEST, and regression analysis to comprehensively assess the market environment, industry policies, competitive landscape, technological innovations, and market risks [2]