BABA(US:BABA) Huan Qiu Wang·2025-09-26 08:14Core Insights - Taobao Vision's flagship store has opened in Shanghai, showcasing innovative shopping experiences such as "flying cars" and "seeing perfume" through advanced technology [1][3][5] Group 1: Store Launch and Technology - The Taobao Vision flagship store utilizes "AI+3D+XR" technology to enhance offline store efficiency, allowing brands to showcase unlimited SKUs in a limited space [3][5] - The store is free to visit for the first two months, aiming to provide consumers and merchants with a taste of future shopping technology [3][5] Group 2: Brand Collaborations and Experiences - Following collaborations with brands like DJI, Xiaomi, and others, Taobao Vision introduces new experiences such as "space fragrance testing" and a virtual "flying car" experience [5][7] - The "seeing perfume" experience allows users to visualize fragrance notes through 3D representations, enhancing the sensory shopping experience [5][7] Group 3: User Engagement and Feedback - Users have praised the immersive and practical nature of the experiences, highlighting the ability to find fragrances that resonate with them [7] - The flying car experience showcases a realistic model, allowing users to simulate flying and explore future transportation methods [7][8] Group 4: Future Plans and Recognition - Taobao Vision plans to expand its physical presence in cities like Shenzhen, Changsha, and Zhengzhou, with openings scheduled around the Golden Week [5] - The platform has received the 2025 Apple Design Award for its realistic 3D modeling and immersive product simulation [8]