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洗护行业不卷价格 差异化创新谋未来
Sou Hu Cai Jing·2025-09-26 08:32

Core Insights - The forum held on September 25 focused on the opportunities and challenges faced by the Chinese laundry and drying industry in the current environment [1] - The laundry market showed resilience in 2023, with retail volume and value increasing by 4.6% and 11.2% year-on-year in the first half of 2025, respectively [3] - Industry leaders emphasized the importance of long-termism and user-centric innovation to overcome challenges and drive sustainable growth [3] Industry Trends - The laundry industry is seeking breakthroughs through national subsidies, real estate changes, and shifts in family structure, focusing on differentiation, segmentation, high-end products, and IP development [5] - Consumer preferences are evolving towards health-oriented, aesthetically integrated, and smart solutions, indicating a shift from mere cleaning to comprehensive garment care [12][24] - The introduction of multi-tub washing products reflects a growing consumer demand for specialized washing solutions, enhancing market potential [12] Product Innovation - Companies are innovating to meet consumer needs for specialized care, with Haier introducing a four-tub washing machine that optimizes space while providing comprehensive washing and drying capabilities [12] - Hisense's "family tub" concept allows for flexible placement and usage, addressing consumer demands for detailed washing and drying solutions [15] - TCL is leveraging AI and smart technologies to enhance user experience, offering features like intelligent self-cleaning and AI washing algorithms [19] Market Opportunities - Key growth opportunities identified include converting unmet consumer needs into innovations, capitalizing on market premiumization trends, and accelerating the growth of the dryer market [21] - The industry is moving towards a model that integrates laundry appliances into broader home aesthetics, requiring personalized planning based on living spaces [11][24] - The release of the "2025 China Household Laundry and Drying Industry Market Trends" report provides valuable insights into market dynamics and innovation pathways for sustainable growth [24]