挪瓦咖啡荣获2025年度餐饮商业价值品牌

Core Insights - NOWWA Coffee has been awarded the "2025 Annual Catering Business Value Brand" at the 7th China Catering Red Eagle Awards, recognizing its excellence in business model, product innovation, market performance, and social impact [1][3] - The award highlights NOWWA Coffee's strong growth in store numbers and sales performance, affirming its "healthy coffee" positioning and significant commercial potential [1][3] Group 1: Product Innovation - NOWWA Coffee focuses on the "healthy coffee" segment, differentiating itself from competitors in a market saturated with "coffee and milk tea" offerings [3] - The brand launched the world's first zero-fat latte in September 2025, utilizing advanced membrane concentration technology to remove fat while retaining high-quality protein from milk, marking the entry into the "zero-fat era" in the coffee industry [3] - Previous innovative products include Super Fruit and Vegetable Coffee, Ton Ton Barrel, and Low Sugar Fresh Coconut Latte, creating a comprehensive product matrix that drives brand growth [3] Group 2: Marketing Strategy - NOWWA Coffee employs a combination of marketing strategies, including blockbuster new products, celebrity endorsements, IP collaborations, and trending promotions, to connect with health-conscious young consumers [4] - The appointment of Li Landi as the brand ambassador and collaborations with popular IPs like Wakuku have generated significant consumer interest, with daily cup sales reaching nearly 1,000 on the launch day of the Wakuku collaboration [4] - On the first day of autumn in 2025, the brand leveraged the "first cup of coffee in autumn" concept, resulting in a 458% year-on-year increase in daily order volume and over 1,000% growth in sales at flagship stores [4] Group 3: Global Expansion - Founded in June 2019 and headquartered in Shanghai, NOWWA Coffee has rapidly expanded its global footprint, surpassing 7,000 stores and serving over 300 cities, including successful entries into Southeast Asia and Australia [8] - The opening of its first overseas store in Melbourne, Australia, on April 28, 2025, marks a new phase in its global strategy [8]