Core Insights - Porsche has announced a significant strategic shift, delaying the launch of certain electric vehicle models and refocusing on fuel and hybrid vehicles due to declining sales and increasing profitability pressures [2][3] Group 1: Strategic Adjustments - The development of a new electric platform originally scheduled for the 2030s has been indefinitely postponed, with Porsche opting to collaborate with other brands within the Volkswagen Group to restructure its technology framework [2] - The flagship SUV series (internal code K1) will prioritize the release of fuel and plug-in hybrid versions, while the electric version's launch date remains uncertain [2] - The launch of the 718 electric version has been significantly delayed from 2026 to around 2035, and the fuel and hybrid versions of key models like Cayenne and Panamera will continue to be sold until around 2035 [2] Group 2: Market Challenges - Demand for luxury electric vehicles has not met expectations, with Porsche's electric vehicle sales dropping by 32% year-on-year in the first half of 2025, and the flagship Taycan experiencing a 41% decline [3] - Trade policies, such as the 27.5% tariff on imported cars in the U.S., have led to a 15% price increase for models like Macan, resulting in a 28% drop in sales in the U.S. market [3] Group 3: Competitive Landscape - Domestic electric vehicle manufacturers in China, such as BYD, NIO, and Xpeng, are rapidly gaining market share and posing a significant challenge to traditional luxury brands like Porsche [4][8] - The Chinese electric vehicle market is projected to exceed 12 million units in production and sales in 2024, maintaining its position as the world's largest market for ten consecutive years [4] - The top ten companies in China's electric vehicle market accounted for 85.6% of total sales, with Porsche not ranking among them [6]
重磅消息！保时捷宣布重大战略调整：延后部分纯电动车型上市，重新聚焦燃油车与混合动力车【附新能源汽车行业市场分析】
Qian Zhan Wang·2025-09-26 08:42