短期舆情影响线上销售，股价却多次创新高！百亚股份三大员工持股平台拟减持套现

Core Viewpoint - The recent announcement by Baiya Co., Ltd. regarding shareholder reduction of shares highlights the impact of public sentiment on the company's online sales, which have seen a decline, while the stock price remains strong, reaching historical highs [2][3][7]. Group 1: Company Performance - Baiya Co., Ltd. specializes in the research, production, and sales of disposable personal hygiene products, including sanitary napkins and baby diapers, with a strong brand presence [3]. - The company's net profit decreased by 17.83% in 2022 due to factors like the pandemic and rising raw material costs, but revenue still grew by 10.19% [3]. - From 2020 to 2024, Baiya's revenue is projected to grow from 1.251 billion to 3.254 billion yuan, while net profit is expected to rise from 183 million to 288 million yuan [3]. - The gross margin increased from 42.66% to 53.19% from 2020 to 2024, while the net margin decreased from 14.56% to 8.84% during the same period [3]. Group 2: Recent Financial Results - In the first half of 2025, Baiya achieved revenue of 1.764 billion yuan, a year-on-year increase of 15.12%, with net profit reaching 188 million yuan, up 4.64% [5]. - The e-commerce channel revenue was approximately 592 million yuan, down 9.4% year-on-year, significantly impacted by public sentiment [4][5]. - The company expects to return to normal growth rates in the e-commerce channel by the fourth quarter of 2025 [6]. Group 3: Stock Performance and Shareholder Actions - Baiya's stock price has shown strong performance, reaching a high of 34.99 yuan in May 2025, representing an increase of over 400% from its low of 6.95 yuan in October 2022 [7]. - The company announced that its major shareholders plan to reduce their holdings by up to 2%, primarily due to personal financial needs [8]. - As of September 26, 2025, Baiya's stock price was 25.85 yuan, with a market capitalization of 11.11 billion yuan [12].