短期舆情影响线上销售，股价却创新高，百亚股份拟减持套现

Core Viewpoint - The recent announcement by Baiya Co., Ltd. regarding shareholder reduction of shares highlights the impact of public sentiment on the company's online sales, despite its stock price performing strongly and reaching historical highs [1][6]. Company Performance - Baiya Co., Ltd. specializes in the research, production, and sales of disposable personal hygiene products, including sanitary napkins, baby diapers, and adult incontinence products [3]. - The company has shown a significant revenue growth from 1.251 billion yuan in 2020 to 3.254 billion yuan in 2024, while net profit increased from 183 million yuan to 288 million yuan during the same period [3]. - The company's gross margin improved from 42.66% to 53.19% from 2020 to 2024, while net margin declined from 14.56% to 8.84% [3]. Recent Financial Results - In the first half of 2025, Baiya Co., Ltd. reported a revenue of 1.764 billion yuan, a year-on-year increase of 15.12%, and a net profit of 188 million yuan, up 4.64% [5]. - The second quarter of 2025 saw a significant slowdown, with revenue growth of only 0.18% and a net profit decline of 25.50% [4]. Sales Channels and Market Impact - The company's e-commerce channel faced a 9.4% decline in revenue, amounting to approximately 592 million yuan, largely due to negative public sentiment following a scandal involving a competitor [4][6]. - Despite challenges in online sales, Baiya Co., Ltd. experienced a 39.8% increase in offline sales, generating 1.133 billion yuan in the first half of 2025 [6]. Shareholder Actions - Baiya Co., Ltd. announced that its major shareholders plan to reduce their holdings by up to 2%, primarily due to personal financial needs [1][8]. - The shareholders involved hold approximately 8.15% of the company's total shares, and the potential cashing out could exceed 222 million yuan based on the current share price [8][9].