中国酒庄创新研究院致力于在服务酒业转型发展传统与现代守正与创新中寻求新突破

Core Insights - The development of the wine estate model in China reflects a shift in consumer demand towards lifestyle experiences rather than just product sales, indicating a transformation in the traditional liquor industry [1][2] - The establishment of the China Wine Estate Innovation Research Institute aims to support high-quality development in the Chinese liquor industry by fostering cultural expression and innovative marketing models among wine estates [2][3] - The collaboration among various industry organizations and enterprises is essential for enhancing the value and positioning of Chinese wine estates within the broader context of agriculture and cultural tourism [3] Group 1 - The wine estate model combines brewing techniques, ecological tourism, consumer experiences, and cultural displays, becoming a new choice for pursuing a better lifestyle [1] - The transition from traditional liquor sales to lifestyle-oriented offerings is a necessary response to changing consumer trends and market competition [1] - The wine tourism innovation is emerging as a cluster, breaking through in areas such as wine estate culture, marketing, products, experiences, and communication [1] Group 2 - The China Wine Estate Innovation Research Institute was co-founded by the Beijing Wine Tourism Culture Development Center and Chengdu Shangshan Times Cultural Communication Co., Ltd. to facilitate the development of wine estates [2] - The institute has received support from various educational and industry organizations, forming a robust platform for marketing and promotional services [2] - The marketing revolution in the liquor industry is urgent, requiring a balance between tradition and modernity to achieve significant breakthroughs [2] Group 3 - The chief experts of the China Wine Estate Innovation Research Institute are inviting industry organizations and enterprises to join in a collaborative platform for resource integration and value enhancement [3] - The focus is on the integration of "liquor + agriculture + cultural tourism" to promote continuous development of Chinese wine estates [3] - The goal is to achieve a collective, personalized, and sustainable development of wine estates in China [3]