Core Insights - The潮玩 (trendy toy) industry in Shipa Town, Dongguan, has rapidly developed into a full industry chain from design to production and sales since the 1980s [1][3]. Group 1: Industry Development - Shipa Town has become a hub for潮玩 production, with many companies establishing comprehensive capabilities in design, prototyping, production, and sales within a 5 square kilometer area [5]. - The demand for潮玩 has surged, particularly during events like the release of the movie "Nezha 2," leading to over 100 million yuan in orders for IP derivative products, causing production capacity to be stretched [5][7]. Group 2: Company Operations - A large潮玩 design and production company in Shipa Town has adapted to market trends by forming a design team of 200 and a production team of 600, focusing on original IPs such as blind boxes and figurines [3]. - The company has significantly improved its production efficiency, reducing the prototyping time from 45 days to 10 days and aiming for a 20% increase in production efficiency with the establishment of an AI design center [7].
小镇“链”就大产业！广东东莞石排镇打造潮玩全产业集群
Sou Hu Cai Jing·2025-09-26 10:00