2025中国汽车AQR报告：核心零部件持续向好，行业质量整体下降
Zhong Guo Qi Che Bao Wang·2025-09-26 10:05

Core Insights - The automotive industry is entering a critical phase of smart technology integration, where quality is essential for realizing user-perceived value [3] - The 2025 China Automotive Product Quality Performance Research (AQR) report indicates a decline in overall industry quality despite improvements in core component modules [11][12] Group 1: Industry Trends - The number of effective complaints received by Chezhinet from January to August exceeded 150,000, with issues related to in-car connectivity, driving assistance, and OTA upgrades being the most common [3] - The global automotive market is shifting towards stock competition, with China's electric vehicle market expected to see a penetration rate of over 70% by 2030 [6] - The demand for differentiated, personalized, and intelligent automotive products is significantly increasing among Chinese consumers, with domestic brands expected to capture over 65% market share by 2030 [6] Group 2: Quality Performance - The report on the quality performance of the three electric systems in new energy vehicles shows an overall improvement, with a notable reduction in issues related to range and motor performance compared to the previous year [7] - Battery degradation remains the most significant issue in market quality performance, with the highest number of complaints [7][9] - The overall market quality score for 2025 is 27.19, reflecting a 23% increase from 2024, indicating a decline in industry quality [12] Group 3: User Experience - The introduction of the "experience quality" concept highlights a sharp increase in user experience-related issues, particularly as the market transitions to a stock market [11][15] - Users' satisfaction with product experience has decreased, with smart cockpit and driving systems having a more substantial negative impact on user recommendations [14][15] - Many quality complaints arise from heightened user expectations and the industry's internal pressures leading to cost and cycle compression, resulting in quality decline [15]