“它经济”持续升温，商业体发力新“支点”

Core Insights - The "proprietary and specialized" pet services and "emotion-driven" consumption models have emerged as new highlights for business growth, prompting the release of the "Action Plan for Promoting High-Quality Development of the Pet Economy" in Suzhou's Gusu District [1] Group 1: Pet Economy Development - The action plan aims to extend the pet economy from a single consumption scenario to a full-chain industry through policy guidance and market-driven initiatives [1] - The integration of culture, commerce, sports, and tourism is emphasized as a foundation for this development [1] Group 2: Unique Consumer Experiences - The "It Economy" ecosystem created by Yangguanghui includes a three-tier structure: basic facilities for pet interaction, merchant conversion through pet sales and services, and high-level activities focused on social interaction and adoption [3] - Monthly pet sports events attract over 50 families, with more than 30% of them generating additional spending on food, toys, and clothing, leading to an 8% increase in daily sales for the shopping district [3] Group 3: One-Stop Shopping and Tourism - The Dog Road Pet Store in Suzhou offers over 2,000 SKUs, catering to the one-stop shopping needs of pet owners [4] - The introduction of pet-friendly services at the Kimpton Hotel has led to a continuous increase in pet-inclusive bookings, with some holidays experiencing a "one room hard to find" situation for pet rooms [4] Group 4: Enhanced Pet Care Services - The Renheng Warehouse Street features a dedicated area for pets, including facilities for immediate cleaning and grooming, as well as pet-friendly shopping experiences [6] - 90% of the shops in the warehouse street are pet-friendly, enhancing the shopping experience for pet owners and increasing consumer spending [6][7]