消费理性回归：2025抖音数据洞察，丰草牧场以超高复购率领跑驼奶市场

Core Insights - The camel milk powder market is experiencing intense competition, with brands vying for consumer attention through various marketing strategies. The key to sustained consumer trust lies in the recent "repurchase ranking" released by Douyin E-commerce, which reflects genuine consumer behavior and brand loyalty [1][4]. Group 1: Repurchase Ranking - The repurchase ranking is based on millions of real consumer behaviors on the Douyin platform, incorporating metrics such as repurchase rate, user reviews, and consumption cycles, providing an objective reference for brand appeal [1]. - The top brand in the repurchase ranking is Fengcao Pasture, which has been in the dairy industry for 47 years and only recently launched its own brand image, highlighting that true quality and long-term consumer trust are essential for enduring success [4]. Group 2: Fengcao Pasture's Strengths - Fengcao Pasture is recognized as a pioneer in "three organic camel milk," having achieved organic certification in pasture, camel milk, and processing, establishing a new benchmark for quality in the industry [5]. - The company cultivates 1,200 acres of organic alfalfa in the Ili River Valley, a prime dairy source, and has access to 114,100 acres of natural grassland, ensuring that camels are fed high-quality natural herbs and mineral-rich water, which enhances milk quality [7]. - Fengcao Pasture's 3.0 smart factory employs fully automated processes from raw milk to powder, adhering to maternal and pharmaceutical industry standards, and utilizes low-temperature spray drying technology to preserve nutritional value [7]. Group 3: Market Trends - With the Mid-Autumn Festival and National Day approaching, organic camel milk powder is becoming a popular gift choice, driven by its nutritional benefits, including 18 amino acids and various vitamins, making it suitable for all age groups [8]. - The upcoming implementation of the new national standard for camel milk (GB 19644—2024) in February 2025 is expected to further standardize the industry, favoring brands that maintain high-quality standards [8].