AGRICULTURAL BANK OF CHINA(SH:601288) Zhong Guo Jin Rong Xin Xi Wang·2025-09-26 10:33Core Viewpoint - Fujian Agricultural Bank is actively promoting financial literacy and consumer rights protection through a series of innovative educational activities across various community settings, aiming to enhance public financial knowledge and safety [1]. Group 1: Community Engagement - The first event took place at a vibrant night market where the bank utilized engaging methods such as animated videos and interactive Q&A sessions to teach anti-fraud knowledge, significantly increasing public interest and participation [2]. - The bank's branch in Sanming integrated anti-fraud education into a rural-themed night market, creating an interactive platform that combined finance, consumer protection, and cultural tourism [2]. Group 2: Cultural and Tourist Integration - At popular tourist spots, the bank's staff dressed in traditional attire to conduct a "City Walk" themed event, incorporating consumer rights protection into cultural activities, which encouraged public interaction and engagement [4]. - Participants actively engaged in photo opportunities and quizzes, demonstrating the effectiveness of blending financial education with cultural experiences [4]. Group 3: Youth Education - The bank targeted youth by conducting financial literacy programs in schools, emphasizing the importance of financial knowledge for young people's development [7]. - Activities included interactive games and knowledge quizzes, which were well-received by students, highlighting the effectiveness of fun and engaging educational methods [7]. - The overall initiative reflects the bank's commitment to addressing public needs and contributing to financial safety and social harmony across Fujian province [7].