Core Insights - The company, Huijia Times, is leveraging national policies and regional economic development opportunities to enhance its retail operations in Xinjiang, coinciding with the 70th anniversary of the Xinjiang Uyghur Autonomous Region [1] Group 1: Store Upgrades and Consumer Engagement - The company is implementing a dual strategy of store upgrades and low-altitude economic layout to capture the opportunities of regional consumption upgrades and industrial innovation [1] - The first self-reformed store, located on Beijing Road, achieved significant sales growth post-upgrade, with sales exceeding 17.32 million yuan in the first week, a 272% increase year-on-year, and an average transaction value of 172.2 yuan, up 12% [2] - The store upgrades have not only improved product offerings but also enhanced customer experience, leading to a 24.3% increase in department store sales and the addition of 14,558 new members [2] Group 2: Digital Transformation and E-commerce - The company is deepening its digital transformation by introducing a smart collaboration platform to enhance cross-departmental processes, aiming for a comprehensive digital upgrade by mid-2025 [3] - Plans are underway to develop a full-scale e-commerce strategy that integrates online and offline sales, focusing on instant delivery and cross-border shipping of Xinjiang specialty products [3] Group 3: Low-altitude Economy Development - The company is strategically positioning itself in the low-altitude economy sector, taking advantage of new policies that allow for low-altitude logistics in Xinjiang, which is the first province to pilot this initiative [4] - A joint venture with a state-owned enterprise aims to explore opportunities in low-altitude logistics, agricultural customization, and tourism, contributing to the development of a smart low-altitude ecosystem [5] - The collaboration with local governments and enterprises is expected to create a model for integrating low-altitude economy with consumption and industry, enhancing regional resource utilization [5]
汇嘉时代双线发力:超市调改激活新消费,低空物流打开新空间