同花顺销售费用及费用率最高 资产负债率最高 86亿元货币资金趴在账面是否闲置？|证券IT半年报

Core Insights - In the first half of 2025, 150 brokerage firms achieved operating income of 251 billion yuan, a year-on-year increase of 23%, and net profit of 112.3 billion yuan, a year-on-year increase of 40% [1] - Among 42 listed brokerages, total operating income reached 251.9 billion yuan, a year-on-year increase of 31%, with net profit attributable to shareholders of 104 billion yuan, a year-on-year increase of 65% [1] Group 1: Performance of Securities IT Companies - The performance of major listed companies in the securities IT industry varied, with companies like Tonghuashun showing the highest sales expenses and expense ratio [1][2] - Tonghuashun's operating income for the first half of 2025 was 1.779 billion yuan, a year-on-year increase of 28.07%, and its net profit attributable to shareholders was 502 million yuan, a year-on-year increase of 38.29% [2] - Despite strong performance, Tonghuashun had the highest sales expenses of 335 million yuan and a sales expense ratio of 18.82%, significantly above the average of 10.24% for the other five companies [2][5] Group 2: Financial Metrics and Ratios - Tonghuashun's sales expenses grew by 38.15%, outpacing its revenue growth of 28.07%, indicating a high dependency on marketing for its performance [5] - The asset-liability ratio for Tonghuashun was 33.64%, the highest among the six companies analyzed, while other companies had lower ratios ranging from 4.37% to 31.36% [5] - As of mid-2025, Tonghuashun held 8.618 billion yuan in cash, representing 83.41% of its total assets, with a low cash yield of approximately 0.79% [6][7] Group 3: Investment and Utilization of Cash - The lack of trading financial assets for Tonghuashun raises questions about the utilization of its substantial cash reserves, as it has not invested in financial products to enhance cash yield [6][7] - In contrast, another securities IT service provider, Dingdian Software, achieved a higher cash yield of approximately 1.23% due to its investment strategies [6][7]